Disney and Marvel have changed the way that the major studios see licences thanks to the amazing success they’ve have had with Marvels The Avengers movies and the standalone character films like Iron Man and Captain America that all funnel into the main narrative and it looks like Hasbro want to be the next major player with their list of licences.
Talking to the LA Times this week Simon Davis, consumer products at Hasbro Studios (the film arm of the global toy company) said:
“The world has changed, and I think you’re going to see G.I. Joe changing with it,”
“There’s going to be a much more contemporary approach to the whole franchise, and that will allow us to develop different characters. We hope to create a head snap. It’s a different kind of ‘Joe’ — one that still resonates with ‘Joe’ fans but brings in an uninitiated audience and expands the audience internationally and domestically.”
Hasbro studios already have a new Transformers Movie: The Last Knight arriving this summer and have laid out plans for at least 3 more Transformers films with one being a spin-off Bumblebee movie which shows that this franchise is going nowhere and for October half term girls will be in for a real treat with the cinematic release of the My Little Pony Movie!
The newly founded Hasbro Studios will now play a real active role in the development of film franchises, rather than licensing the production out to separate film studios, which has been the strategy in the past and they have already got plans to go back and look at a new GI Joe movie as well as some of their other successful toy properties like M.A.S.K and Visionaries!
This will keep the toy aisles over flowing for many years to come and hopefully the movies will be just as good as the toys.